
Our Mission
Create an impact beyond ourselves
We exist to be the world’s most effective and impactful consumer goods company by absolutely changing how people do laundry.
Our Three Rs
1.
Reduce
2.
Regenerate
3.
Redistribute
Our Core Values
Authentic Truth
We are committed to nurturing relationships with our community built on mutual trust and respect. We value every member of our many communities and will continue to support the planet and the people who share it.
Loving Service
We are here to serve our Earth Breeze community. We believe that not only can laundry be an act of loving kindness, but that we can embrace this mindset in everything we do.
Small Acts Matter
We strongly believe that every action no matter how small, will lead to a larger impact. Everyone has the potential to affect change, and everyone should have access to options that are more sustainable for our planet.
Be a Force for Good
We strive to make the planet a priority through our regeneration efforts, our redistribution efforts, and our partnerships with One Percent for the Planet as well as We Are Neutral.
Massive Imperfect Action
We always try to do the right thing, but we aren't perfect. We always work to make a positive difference and leave things better than we found them. The best way to do that is by getting busy and making a change together.